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Research papers
The impact of networking
The ESOMAR Congress 2000 deals with networking and its impact on business and society.
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: Franz Tessun
September 1, 2000
Research papers
How the technological orientation of commercial research organizations relates to measures of business success
This paper presents the findings from a study of 184 professionals from American and multi-national research agencies. The study focuses on the organizational characteristics of the agencies and the degree to which they embrace or avoid the adoption...
Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: William MacElroy
September 1, 2000
Research papers
Ethology and the web
The core reason for this paper is that Web surveys bear little resemblance in terms of their execution to the current dominant methods of survey data collection. In the United States, CATI (computer-assisted telephone interviewing) still...
Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Andrew Jeavons
June 15, 2000
Research papers
CATI, CAPI and web interviews
The Internet offers several versatile new technologies which can be applied not only to interviewing Internet users but also as a new and superior means to solve problems for which CAPl is presently used. Internet-based interviewing is not just for...
Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Iain MacKay
June 15, 2000
Research papers
The shock of the new
In the last decade there have been a number of potentially significant technological innovations in qualitative marketing research. The aim of this paper is to help clients and qualitative researchers evaluate how if at all such technological...
Catalogue: ESOMAR Congress 1999: The Race For Innovation
Authors: Andy Barker, Clive Nancarrow
September 1, 1999
Research papers
Ask a cyberquestion!
This paper examines the development of the Internet as its relates to marketing and the role of online customer research. It looks at the changing relationship between marketer and customers, the impact of virtual communities, the development of...
Catalogue: New Monograph Series Vol.8: International Marketing Research
Author: David Pring
September 1, 1999
Research papers
Marketing in Latin America in the 21st Century
Rapid socio-economic growth in Latin America is accelerating the dynamics of change in consumption marketing and communication. Those involved in marketing are increasingly confronted with a complex and fast-changing reality in which trends habits...
Catalogue: Latin America 1999: Marketing In Latin America In The 21st Century
Author: ESOMAR B.V.
June 15, 1999
Research papers
Quantitative research
The data collection methodology used will be dictated largely by the sample within the universe in which you wish to interview and the overall survey design. However, it is important to understand what different data collection methodologies are...
Catalogue: ESOMAR Handbook Of Market And Opinion Research
Author: Didy Ward
September 1, 1998
Research papers
